April 10, 2015
New C.A.R ad campaign connects the dots between REALTORS® and local businesses
LOS ANGELES (April 10) – The CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) launched its 2015 consumer advertising campaign this week, with new television and radio commercials and several social media and digital components. The commercials continue the "Ripple" theme, which illustrates the value REALTORS® provide not only to home buyers and sellers, but also the community at large. Specifically, this year’s campaign connects the dots between REALTORS® and local businesses.
C.A.R. will continue to partner with the NBC Owned Television Stations division of NBCUniversal for the campaign. Commercials will air exclusively on the NBC Owned Television Stations in the San Francisco, Los Angeles, and San Diego markets, on the NBC Network affiliate in the Sacramento market and local cable affiliate inventory to air on Bravo.
Additionally, C.A.R. and the NBC Owned Television Stations will produce a series of video vignettes. This year, Mike Aubrey, who previously hosted HGTV’s "Real Estate Intervention" and "Power Broker" and is a frequent contributor on "The Today Show," will discuss multiple topics including market competition, buying a first property, pricing strategies, and more.
The campaign also will include commercial extensions on the home and lifestyle cable network HGTV.
The campaign was created by indie Philadelphia-based agency, Red Tettemer O’Connell + Partners. Demonstrating the success of C.A.R.’s past consumer ad campaigns, a post-test survey of consumers conducted following the 2014 campaign found that the ads continue to build awareness and help consumers understand the importance of working with a REALTOR®. Additionally, buyers and sellers have an increasing appreciation of the work REALTORS® must do to help close real estate transactions.
This year’s consumer advertising campaign will continue to build on past successes by communicating directly with consumers about the added value and peace of mind they receive by working with a REALTOR® when buying or selling a home. See complete information about C.A.R.’s 2015 consumer advertising campaign, or visit the consumer ad site, which is rich with content and resources related to the home-buying and selling processes.
Leading the way in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state trade organizations in the United States, with more than 165,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.
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